Happy Earth Day! 🌍 We hope your Monday is off to a great start and you’re ready to take on the week ahead! In this week’s Five Little Things, we’ve got the latest tips on client acquisition, social media marketing, video marketing and more!
1. 5 New Things Finance Professors Are Saying About Your Prospects via Think Advisor
Bright people and financially literate people may be equally likely to seek you out, or avoid you, but for different reasons. Learn more about the people that might be looking for your services and how this impacts your messages.
2. Social Media Statistics That Matter for Your Business in 2019 [Infographic] via Social Media Today
This infographic puts together some key social media usage stats your firm will want to pay attention to in 2019. It highlights not only just how many people are logging onto social (and how often), but also the significant business opportunities available through social networks and specific platforms.
3. The Art & Science of Marketing with Andrew Healy via Top Advisor Marketing
The guest in this podcast co-founded his own marketing agency with the expressed purpose of applying his love for capturing clients’ stories and sharing it with the exact right audience to help their businesses grow. He discusses what holds advisor’s back from marketing, key components to building an authentic brand, what crisis management can look like in finance and so much more! Listen today to discover how to create your own complete marketing solution!
4. Choosing a Marketing Automation Platform via Search Engine Land
The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. Find out which one is right for your firm!
5.
Video marketing is a great way to get your message across to potential clients whether it’s an introductory video or an informative campaign. You don’t have to have expensive equipment to start leveraging video marketing. All it takes is your smartphone and these 6 tips:
- Hook your audience.
- Tell stories.
- Evoke positive emotions.
- Make your videos “sticky”.
- Rely on visuals.
- Add appropriate soundtracks to your videos.
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