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By Lauren Beichner Outreach

Five Little Things For Your Monday: April 20, 2020

3 minute read
Five Little Things For Your Monday: April 20, 2020 Featured Image

We hope everyone had a nice weekend and is staying safe and healthy. In the midst of stressful and unpredictable times, take a moment to decompress and read our top reads on prospecting during a market crash, tips to grow your business, how to make professional videos on your phone, how to reallocate your events budget for your digital marketing tactics, and how to create empathetic content.

1. The Dos and Don’ts of Prospecting During a Market Crash via Lead Pilot

In the midst of the market crash, there are some things to keep in mind when it comes to prospecting. At this time, it’s important that you do remember that you provide a valuable service to people who are in need. These dos and don’ts will help you find clients who need your help.

2. Triple Play: Tips to Grow Your Biz via Investment News

Growing your business may be your last priority amidst these trying times, however, we can assure that it should take precedence. Your website is a great place to start to leverage your business. Twenty Over Ten’s CMO, Samantha Russell, provides three ways advisory firms can drive more traffic to their websites.

3. How to Make Professional Videos with a Smartphone via Advisor Perspectives

With the coronavirus sweeping the globe, we are all practicing social distancing. Yet, as human beings, we are social by nature and crave community and social interaction. This is where video marketing comes into play. Video adds a personal and human touch that written content can’t provide. Samantha Russell shares the importance of using videos as a key component of your marketing strategy as well as the exact process she uses to create videos.

4. Events Budgets Reinvested In Digital Marketing Amid COVID-19 via Pros & Content

COVID-19 has forced marketers to re-evaluate all of their 2020 plans—especially when it comes to events marketing. With businesses no longer able to host in-person events, many are wondering where they can reinvest their events’ budgets in order to sustain demand and continue marketing their brand. Keep reading to learn some strategies to repurpose your events budget for digital marketing.

5. Why and How to Bring Empathy Into Your Content via Moz

Creating content may feel like a major challenge right now during the coronavirus. Deciding what kind of content to generate during a crisis like the coronavirus can be a big hurdle. This article dives into how to use your clients’ real emotions and channel them into more impactful content.