We hope that everyone is slowly but surely adjusting to the ‘new normal’ that we are facing due to the coronavirus outbreak. We know that these times are hard, and with so many unknowns ahead of us we can’t help but feel worried and concerned. Today we are going to highlight some of our favorite current reads to help you during these trying times. Settle in to read about marketing steps that you should be taking right now, how to best communicate your brand message, how you should be marketing your financial advising business during the coronavirus, the importance of creating a personal brand, and visual content marketing ideas.
1. If I Owned a Financial Planning Business, Here Are 8 Marketing Steps I Would Take Right Now via Lead Pilot
In the wake of the economic recession and the pandemic surrounding the coronavirus, there is a lot of fear and uncertainty. However, it’s important to remember that people are now online and on social media more than ever, so it’s critical that you step up your digital marketing strategy during this time. In this read, Samantha Russell shares what she would be doing right now when it comes to client communications and marketing.
2. How to Get Your Brand Message Right & Wrong in Times of Crisis via Search Engine Journal
Many brands are unsure how to market themselves during these times of unknowns. Right now, brands need to quickly reassess their content marketing strategy and make sure they are sending out the right message. Take a look at some brands that are getting their messaging right and some that are getting it wrong to help you revise your strategy.
3. Three Ways Financial Marketers Can Navigate Pandemic Challenges via The Financial Brand
How should you be marketing your financial advising business during the coronavirus? This read highlights three important things you can and should be doing immediately to keep your business strong, which will make it stronger for when life returns to a new normal.
- Supporting Operations With Clear and Useful Communication
- Change Your Marketing Plans Immediately
- Support Your Communities
4. What Does It Mean for Financial Advisors to Have a Personal Brand? via Three Crowns Marketing
Creating a personal brand is critical in the financial advising industry. The most important and valuable thing you can give to clients is personal financial advice. That’s not something that can be automated and it’s linked to you as a person. This read dives into 7 elements of creating a personal brand for financial advisors.
5. 14 Visual Content Stats to Guide Your Marketing Strategy in 2020 [Infographic] via Social Media Today
Are you looking for ways to refine and improve your marketing strategy in order to reach people online? Want to learn the importance of visual content? Check out the statistics you need to know to leverage your visual content marketing in this infographic.
