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By Blair Kelly Outreach

Five Little Things For Your Monday: April 12, 2021

4 minute read
Five Little Things For Your Monday: April 12, 2021 Featured Image

How are we already approaching the middle of April? We hope that everyone had a great weekend and that you are ready to start the week strong with one of our Five Little Things articles. In today’s blog, we’ve got articles breaking down how to build out your social media strategy to upgrading your client experience and so much more!

1. Episode 48: Building Out Your Social Media Strategy – Getting Down to the Tactics via The Advisor Lab

Hear from Chief Evangelist for FMG Suite and Twenty Over Ten,  Samantha Russell, as she discusses social media and how advisors can tactically build their practice on social.

The Advisor Lab

2. Upgrade your client experience and create an attractive referral experience – Penny Phillips on the Becoming Referral podcast via The Client Driven Practice

Penny Phillips, President and Co-Founder of Journey Strategic Wealth offers advice on how advisors can coach themselves to uncover the type of business they want and the steps they should take to achieve it. She will discuss the need to remain adaptable while responding to the ever-changing environment while also going over the tips to create a strong referral practice so that you can form stronger relationships.

For insight on all of this, give the podcast a listen!

The Client Driven Practice

3. Follow a Leader: 5 Marketing Lessons Advisors Can Learn from Peloton via SEI

What can your marketing learn from Peloton? During 2020, Peloton grew by leaps and bounds and that success doesn’t seem to be going anywhere. So, what are some of the marketing strategies that you can learn from this? Here are five of them.

  1. Community Focus
  2. Brand Experience
  3. Personalization and Options
  4. Influencers and Partnerships
  5. Continuous Innovation

To find out how you can put each of these into your own marketing strategy, give the full article a read.


4. On-Page Optimization Strategies That Still Work In 2021 via Can I Rank?

By optimizing, you can easily improve your “Google-abilty” and the quality of your content. In fact, when it comes to SEO, regular optimization of your content is one of the most valuable things that you can do. So, how exactly do you do this? This article discusses why it’s so important plus tips on how to do this.

Check out the entire article for all the details!

On Page SEO

5. 8 Google Maps Stats Every Business Owner & Marketer Should Know In 2021 [Infographic] via Social Media Today

In today’s digital world, it’s important that you are increasing your digital presence. One way to do this is with Google Maps. Some of the things you will learn in this are:

  • App downloads
  • Monthly users
  • Smartphone user stats
  • Percentage of Google searches with local intent
  • The growth of “near me” searches

The infographic below provides more insight.

Google Map Stats


Struggling With What Content to Share on Social Media or via Email?

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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