There’s nothing we love more than getting to kick off a new month with a Five Little Things for your Monday article! It may be April Fool’s Day, but we are definitely not fooling you by sharing our favorite reads for the week on branding, SEO and social media. Enjoy!
Forming connections with prospective clients and current clients is all about telling a story, and creating one that is specific and really speaks about your brand. These types of stories allow people to identify with your brand and actually start to care about it. How did you get to where you are today as both a person and a company? Give your customers something that they can relate to, which will make them much more likely to relate to your firm.
For help on really capturing and telling the story of your company…your “why” and “how,” then check out the infographic below!
When it comes to challenges in your SEO, one of the biggest things is the impact and how you measure that! It can be hard to figure out what is best for your firm, so here are the top 5 tips to help measure your SEO and really make a positive change.
- Structured data matters
- Page freshness
- Internal linking is important
- Don’t forget your title tags
- Obtain backlinks
There is so much more to this, so read on to find out what really matters in the end when it comes to your firm’s SEO measurements.
When it comes to your SEO, data blending can show you some strong insights that you would not be able to see otherwise. Once you start shifting your SEO strategy to be more data-driven, you will start to look at the data-sources in your hand so it might get a bit tougher to come up with additional data-blending ideas. It’s can be a difficult process at first, so check out the article below to get more in-depth when it comes to answering your questions about SEO.
When it comes to being a leader, it’s so important to be brave, and we’re not just talking about situations outside of work, but inside the office, as well.
Bravery equals purpose minus fear.
So, as a leader in the workforce, you need to build more purpose at your firm while also managing fear. To become a “bolder leader,” try these 3 things.
- Pick your battles.
- Build your change-purpose.
- Manage your fear.
For more details on how to do this, check out the image below!
If you are a small business owner, you might be seeking inspiration on how to best use social media, so it’s a great idea to check out the top industry leaders and see what types of videos, photos, articles, etc. that they are sharing on social media!
Some of the most successful businesses have started using, “social listening” as a way to do their media monitoring so that you can focus on what is important to your brand. Check out these 4 things that your company can gain by using these social listening tools.
- You can send quick replies to customer service issues.
- You can reward customers for mentioning you on social media.
- Promote more products and services through replies.
- Show off a different side of the business.
For more of what you can do, check out the article below!