Don’t let this cold weather freeze up your digital marketing efforts! With just a couple more weeks left in 2018, it’s important to keep up the hard work before we start the new year. When you have time in your schedule before the holidays, be sure to squeeze in some new tips for SEO, digital marketing, and social media! ❄️
1. SEO Tips & Best Practices for 2019 From 100+ Experts via Zerys
If you didn’t have the chance to hop on the SEO 🚂 in 2018, make it a priority for the new year! Zerys put together tips from over 100 SEO experts, including Twenty Over Ten‘s Samantha Russell, for anyone looking to boost their SEO game next year. SEO is an important habit for any advisor to get into, so don’t push it off any longer!
2. Best of 2018: Components of a Social Media Policy via Practice Management Blog
We often stress the importance of advisor businesses being on social media, but there are guidelines you need to be aware of before jumping in. The goals of a social media policy are straightforward:
- Establish rules and procedures for all users when using social media sites
- Facilitate users’ understanding of their responsibilities when engaging in online communication
- Promote and maintain compliance within all FINRA, SEC and other applicable rules.
President of i-Impact Group, Claudio Pannunzio, gives tips on defining your business and avoiding risks in your social media policy.
3. 6 Tips to Strengthen Your Social Media Strategy for 2019 via Social Media Today
2018 has flown by, and we’re now fast approaching the new year. In this post, Social Media Today gives a simple breakdown on how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy. It’s important to update and upgrade your strategy in alignment with the latest trends and shifts. Hopefully these notes will help you stay on track, and in line with the evolving digital landscape. Here’s a sneak peak:
- Review how you currently use social media
- Optimize your social media networks
- Identify your future goals
- Set up a content schedule
- Don’t forget video content
- Analyze, rinse, and repeat
4. How to Create Compelling Content for the Holidays via Cision
It seems like everywhere you look, the holidays are here! You’ve got more holiday feature writing to do, while you watch your colleagues start off on their vacations. We’ve all fallen victim to getting lazy around the holiday season, but Cision has some inspiration for you to stay creative these last few weeks before vacation. Keep these five things in mind when creating content around the holiday season!
5. The Digital Marketing Trends of 2019 You Can’t Ignore via Entrepreneur
While you may think that advanced digital marketing tactics are only reserved for the “big guys,” think again. Regardless of the size of your business you, too, can use sophisticated features like automating processes, pixel tracking and analyzing data. Not only do these strategies help you stay ahead of the game, you can use them to capture new leads and nurture existing clients while you’re at it. No matter how big or small your advisor business is, here are some trends that will impact everyone’s digital marketing success in 2019:
- Instant messaging
- Google ‘micro moments’
- Automated marketing
- Video marketing
- Data
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