Your logo is the backbone of your financial advising business. Ultimately, your brand logo is what distinguishes your brand from others so that people can recognize it. Having a memorable logo that is designed well is key to making your financial advising business stand out from the rest.
Consumers need around 5-7 impressions before they recognize a business logo.
With an eye-opening statistic like that, it’s critical that you ensure your brand logo makes an impression and catches the attention of viewers. Take a look at the top 10 trends logo trends for 2020 to help inspire you to heighten your brand logo in the New Year:
1. Include Video
It’s no secret that consumers love videos and find them incredibly engaging. In fact, studies show that 54% of consumers want to see more video content from a brand or business they support. What better way to incorporate video than by including it in your logo?
In general, we tend to think of logos as an image or graphic. But this about to change in the New Year! In 2020 you can expect to see an increase in animated logos being used. If you want to take your logo to new depths, consider including video to make sure your logo stands out from the rest.
In the example below, you can see how logos can be animated:
2. The Color Mustard
This trendy color won’t just be a fashion trend this year. In fact, you will likely see it being used in logos everywhere. The color mustard is a warm color that evokes positive thoughts. It’s a great choice for brands that want an upbeat brand logo. In addition, the color mustard is also a perfect alternative to gold for high-end brands.
In the example below, Twenty Over Ten client Quo Vadis Financial utilizes the color mustard in its logo. In addition, they tie the color mustard throughout their website. Remember to make sure that your logo ties in with the color scheme of your website.
3. Focus On Loose Design
There used to be a trend of fitting into the “grid”. Sure, there are times where a more conservative design for your logo makes more sense, however, in 2020 you can expect to see a lot more abstract logo designs.
In the example below, Twenty Over Ten client, Gold Canyon Financial Planning, LLC uses a loose design for their logo incorporating numerous symbols, different fonts, and different colors. In addition, their logo doesn’t fit into a “grid”, instead, it’s more free-flowing. In 2020, get creative with your logo and think outside of the box!
4. Customize Your Font
Using a custom font is a great way to show how your company is unique. After all, you want to stand out from the rest, right? Custom typography can freshen up your branding and make it stand out from your competitors. Go to the drawing board and develop something that defines your brand and makes your brand distinguishable.
57% of websites are now using custom fonts.
5. The Color Mint
Want to give your brand a fresh facelift in 2020? The color mint is a great color to use to refresh your brand. What’s so appealing about mint is that it’s so versatile and looks good in any logo. For instance, mint looks great as the primary color in a logo as well as the secondary color. Ultimately, you can’t go wrong with incorporating mint into your logo.
6. User-Friendly Design
Did you know that 52% of users said that a bad mobile experience made them less likely to engage with a company? The same thing applies to the user-friendliness of your logo. This year more than ever you will see an increase in responsive logos. What is a responsive logo exactly? Put simply, a responsive logo is one that adjusts to different screen sizes.
In the example below, Rx Wealth Advisors has a logo that fits well and is easy to read on all screen sizes. Ultimately, your main goal should be to create an effortless user experience for your website visitors, and what better way to start that than by creating a logo with user-friendly design?
7. The Color Lilac
In the example below, Twenty Over Ten client Harbor Crest Wealth Advisors uses multiple shades of purple in their logo, including lilac. Lilac is a great color to use if you want your brand to have a more feminine feel. What’s great about lilac is its light and feminine without being in your face.
8. Delicate and Thin Lines
Have you ever heard the phrase, “less is more”? This saying applies to your brand logo in 2020 as well. Sometimes simplicity is the best way to go when it comes to your brand logo. Thin lines can give your brand logo a more elegant and clean look. In the example below, Twenty Over Ten client Frazier Financial Consultants has a logo with simple and delicate lines. In 2020 you can expect to see an increase in logos that give off a fresh and clean feel.
If you want a logo that really pops in 2020, consider using gradients. Using gradients in logos is unique and gives your logo an extra edge that you wouldn’t be able to achieve using just one shade of a color. When done correctly, using gradients in your logo can be very impactful.
In the example below, Twenty Over Ten client Harbor Crest Wealth Advisors uses an array of colors to create a unique effect in their brand logo. If you want to enhance your logo in 2020, gradients are the way to go!
10. The Use of Symbols and Icons
Using a symbol as your logo is great because it makes your logo very distinguishable. In addition, when you create your social accounts, you can use your logo as your profile picture to help people recognize your business. In the example below, Twenty Over Ten client High Point Capital Group utilizes a symbol in their logo to differentiate their brand.
As you can see in the two images below, High Point Capital Group using their logo as their cover photo on their Facebook page and on their LinkedIn page. In addition, they also have their logo in the background of their profile picture on Facebook. Using your brand logo on social media is great because it keeps your page professional.
Additionally, Twenty Over Ten client WealthKeel LLC uses the symbol of a sailboat in their logo which ties into their mission of helping clients “break away from the financial status quo and sail towards the life you really want to live”. In addition, their logo ties into their business’s name since a keel is a part of a sailboat and blue was also used in connection with the ocean. Your logo can be used to tell a story of how your financial advising firm differentiates itself and serves your niche.
Wrapping It Up
Designing the perfect logo can be challenging at first but with some trial and error, you will be able to create a brand logo that truly reflects your unique brand. We hope that these 10 trends inspire you to take your brand logo to new heights in 2020.
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About the author
A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.