Google Analytics for Financial Advisors: Which metrics matter most?
How do you know if your website is working for you? How can you determine if your site is compelling prospects to take the next step? The answer: Google Analytics. In the tutorial below, we discuss the most important metrics you should be monitoring as a financial advisor and how to make changes based on the data.
Timestamps of content offered in the webinar
5:22- Introduction to Twenty Over Ten, background of presenter Samantha Russell, Google Analytics topic, and agenda
10:17– Why use Google Analytics?
11:18– Accessing your data
12:10– The Dashboard
17:10– Metrics for average advisors
21:10– The Dashboard
22:05– Real Time
22:54– Audience
31:18– Local search and localized tactics
32:52– Acquisition
35:15– Acquistion- Referral
36:25– Acquisition- Search
37:47– Google Search Console
42:00– Acquisition- Social
43:58– Acquisition- Behavior
44:19– Behavior: Flow
45:44– Behavior: Site Content
49:35– Example of how advisors can use Google Analytics
51:55– Further resources and quick Google Analytics glossary
52:28– Google Analytics consultations offered with Twenty Over Ten
53:08– Twenty Over Ten contact information
53:30– Q&A
Want personalized Guidance with Your Google Analytics?
Learn more about our Google Analytics Consultations
If you’re interested in learning more about Google Analytics, read up on our previous blog posts:
Google Analytics For Financial Advisors – Your Questions, Answered
10 Questions About Your Marketing Google Analytics Can Answer
10 Google Analytics Metrics for Advisors To Track
Back to Basics: Google Analytics for Financial Advisors
Google Analytics Referral Spam – What You Need To Know
Measuring The Success Of Your Online Presence
Struggling With What Content To Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
Other Marketing Webinars: Authentic Marketing – The Secret Behind the Most-Trusted Brands and The 4 Types of Content Your Website Needs
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