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By Lauren Keeports Outreach

Webinar Replay: Google Analytics for Financial Advisors

3 minute read

Google Analytics for Financial Advisors: Which metrics matter most?

Google Analytics for financial advisors

How do you know if your website is working for you? How can you determine if your site is compelling prospects to take the next step? The answer: Google Analytics. In the tutorial below, we discuss the most important metrics you should be monitoring as a financial advisor and how to make changes based on the data.

Timestamps of content offered in the webinar

5:22- Introduction to Twenty Over Ten, background of presenter Samantha Russell, Google Analytics topic, and agenda

10:17– Why use Google Analytics?

11:18– Accessing your data

12:10– The Dashboard

17:10– Metrics for average advisors

21:10– The Dashboard

22:05– Real Time

22:54– Audience

31:18– Local search and localized tactics

32:52– Acquisition

35:15– Acquistion- Referral

36:25– Acquisition- Search

37:47– Google Search Console

42:00– Acquisition- Social

43:58– Acquisition- Behavior

44:19– Behavior: Flow

45:44– Behavior: Site Content

49:35– Example of how advisors can use Google Analytics

51:55– Further resources and quick Google Analytics glossary

52:28– Google Analytics consultations offered with Twenty Over Ten

53:08– Twenty Over Ten contact information

53:30– Q&A

Want personalized Guidance with Your Google Analytics?

Learn more about our Google Analytics Consultations

 

If you’re interested in learning more about Google Analytics, read up on our previous blog posts:

Google Analytics For Financial Advisors – Your Questions, Answered
10 Questions About Your Marketing Google Analytics Can Answer
Google Analytics For Advisors: Which Metrics Should You Monitor?
Back to Basics: Google Analytics for Financial Advisors
Google Analytics Referral Spam – What You Need To Know
Measuring The Success Of Your Online Presence


Other Marketing Webinars: Authentic Marketing – The Secret Behind the Most-Trusted Brands and The 4 Types of Content Your Website Needs

You May Also Like: Public Relations 101: Newsworthiness and Q&A: Blogging for Financial Advisors