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By Lauren Keeports Outreach

VIDEO: SEO for Financial Advisors

2 minute read

Every month we offer a free educational webinar to our clients and friends. Last month’s topic was “SEO for Financial Advisors”. We covered the basics, but also went through in some technical steps that you may not have thought to consider before.

Watch our tutorial below, follow our SEO (Search Engine Optimization) tips, and watch your site start to rank higher for the keywords you are tracking!

0:00– Introduction to Twenty Over Ten and speaker background (Samantha Russell)

2:28– 6 Points to Keep In Mind

5:47– On-Page vs. Off-Page SEO

8:00– What You Rank For

10:16– How High You Rank

10:55– The Periodic Table of SEO Factors

14:35– On-the-Page SEO

19:38– Page Titles & Meta Descriptions

21:55– Writing Your Content: Must Do’s

25:07– Site Architecture

25:55– Structuring Your Content

29:48– Off-the-Page SEO

30:29– Off-the-Page Factors: Links

40:00– Local Search

43:54– Localized Tactics

45:43– 3 Most Important Factors

47:17– Great Example of Advisory Firm Combining On-the-Page and Off-the-Page SEO

50:48– Final Thoughts and Q&A

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