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By Lauren Keeports Outreach

Five Little Things for Your Monday: May 15, 2017

5 minute read

It’s Monday, May 15th and this week’s Five Little Things covers creating website backlinks for SEO, targeting millennials, and marketing technology tools. Take a look!

1. How to Open Your Own Ghostbusting Business via ficomm

If you want to build your business, become a Ghostbuster. I’m not referring to the movie, exactly. I’m talking about the theme song.

If there’s somethin’ strange in your neighborhood 
Who ya gonna call? Ghostbusters!

 
If that song were a real advertising jingle as opposed to a fictional one, it would rank right up there as among the best of all time. Its message is simple. If you have this specific problem—say, a slimy green ball of ectoplasm living in your fridge—then you know exactly whom to call. The song builds an instant connection between a customer need and a brand. You couldn’t ask for better marketing.

Marketing resources for financial advisors

2. 7 Steps to Building a Business Breakthrough via FPA

Have you ever been stuck atop a production plateau or seen your business head in a steady decline and wondered what it would take to turn your business around? Most advisers and agents go through peaks, valleys and crossroads at some point in their careers. There are many ways to pivot and change your trajectory if you find yourself in need of a re-route. Here are a few of my suggested steps to help you.

3. How to Build Backlinks When You Have a Brand New Site and No Money via neil patel

If you’ve ever worked on a link strategy, you’ve probably sent out link requests. The idea is simple––just ask a site for a backlink. It’s the most direct way to get new links, and when it works, it’s super convenient. But there’s a problem. This isn’t a perfect strategy. Often, these requests get lost in a flood of emails. It’s easy to understand when you think about the fact that the average person receives 88 emails a day.

Sometimes, your request will get ignored because it’s not a high priority. Other times, your request will get flat-out denied. You’ll get a response, but it won’t be the kind of response you want. So what do you do? You have to create a backlink request that is impossible to ignore or turn down.

I know that doesn’t seem like an easy job, but once you know what site owners are looking for, it gets a lot easier. And if you care about getting high-quality links, you absolutely need to know how to write a good link request pitch. It’s a valuable skill for any SEO or marketer to learn. I’m going to break down the process of creating a link request that will work for you and help you get new authority links. This will work no matter what niche you’re in and no matter how big your site is.

Marketing resources for financial advisors

4. Are you targeting the right Millennials? via advicent

It might be time to consider making a distinction when talking about Millennials. As New York Magazine points out, Millennials appear to be splitting themselves into two categories: “Old Millennials” and “Young Millennials.” Learn how to differentiate the two and build relationships with both.

5. How to choose martech tools that your team will love via martech today

Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.

Marketing resources for financial advisors

You may also like: LinkedIn Roundup: Insights & Information For Financial Advisors and What’s the Best Archiving Solution for Financial Advisors?