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By Lauren Keeports Outreach

Five Little Things for Your Monday: March 6, 2017

4 minute read

It’s the first Monday of March and what better way to kick off the new month than with this week’s Five Little Things? Check it out:

1. A Non-Spammy Approach to Generating Leads with LinkedIn’s Sponsored InMail 

With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential.

LinkedIn’s paid advertising platform offers plenty of different options for reaching prospects, but one that more marketers should be paying attention to is Sponsored InMail. Sponsored InMail lets you use LinkedIn InMail to deliver highly relevant messages to targeted audience segments. Here’s how to use it effectively without coming across like a spammy advertiser.

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2. 10 things you should be doing now on social media to grow your business

Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.

At least 86 percent of Americans are now internet users, according to the latest data, said social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively.

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3. How Different Generations Interact with Brands on Social Media

The social media landscape is becoming more and more crowded with data by the day. Yet, one of the most important stats continues to be who is using social media and how are they using it. The latest Sprout Social Index reveals generations of consumers are interacting differently with brands on social media, not merely in terms of engagement, but in purchasing activity as well.

4. The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the importance of customer retention in an age where switching costs to consumers are low.

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5. The Social Potential Failure Threatening Companies Everywhere

The social economy is estimated at $1.3 trillion according to a widely circulated report by McKinsey & Company. Yet, astoundingly, only a small fraction of organizations have discovered how to effectively harness its power — especially, when it comes to generating revenue.

In fact, there’s a gap quickly widening between organizations who have developed a sophisticated understanding and approach to social media and those who are stuck lagging dangerously behind. Many organizations are simply checking social media off the list, doing the bare minimum, while social savvy organizations are making huge strides, creating massive impact and disrupting entire markets seemingly overnight.

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