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By Ryan Russell Outreach

Comparing Website Providers for Financial Advisors 2017

12 minute read

Features at a Glance

Twenty Over TenTwenty Over Ten FMGFMG Suite AWAdvisor Websites LaunchpadAdvisor Launchpad
Monthly Cost $65 $69 – $209 $35 – $155 $59 – $149
Access to a designer ✓ $ $ $
Customizable design ✓ $ $ $
Responsive themes ✓ ✓ ✓ ✓
Free SSL Certificates ✓
Unlimited pages ✓ ✓
Unlimited landing pages ✓ $
Unlimited file storage ✓
Compliance Archiving ✓ ✓ ✓ ✓
Lead Generation Forms ✓ ✓ ✓ ✓
Blogging ✓ ✓ ✓ $
Live Chat with Compliance ✓
Analytics ✓ ✓ ✓ ✓
Support ✓ ✓ ✓ ✓
Trial Period 45 days  – 7 days  –
✓ = included // $ = additional cost

The Full Review

Below is a more detailed review of the fees and services offered by each of the aforementioned companies. All information is taken directly from each company’s website. For the most up-to-date information, please visit each company online to learn more.

Note: All prices listed as of March 14, 2017

Twenty Over Ten

FMG Suite

Advisor Websites

Advisor Launchpad


compare-twenty-over-ten-logo

What to Know (What’s Unique)

With the recent launch of our second version (v2), Twenty Over Ten has taken the title for the most comprehensive website management and blogging tool for financial advisors. And now, they are also the most secure. All clients on v2 can add SSL certificates to their sites automatically, with no additional cost which increases security for website visitors and boosts SEO. With a single monthly price, all advisors have the ability to manage their entire online marketing campaign and tailor their website design and content to add unlimited landing pages, lead generation forms, and all content is easy to update with an intuitive inline editor.

Perhaps the most important feature though, is Twenty Over Ten’s support team and the fact that all clients (whether they build themselves or leverage the Twenty Over Ten team to build a website for them) can speak to a designer to help them communicate what makes them unique.

Explore all of the features

Monthly Price & What’s Included

$65 /month

No contracts and special pricing available for advisors who are part of our preferred partners, networks, and Broker Dealers.

What’s Included:

  • Access to a designer (with setup)
  • Responsive themes (fully customizable)
  • Unlimited pages
  • Unlimited landing pages
  • Unlimited file storage
  • Compliance Archiving
  • Unlimited Forms
  • Unlimited blogging capabilities

  • In-app messaging with compliance (if advisors are affiliated with a Broker Dealer)
  • 10,000+ Analytics (provided by google)
  • Unlimited Support: tickets, email support, access to knowledge base Articles
  • Free 45 day trial period
  • No commitment, cancel anytime

Getting Setup

Twenty Over Ten offers you the opportunity to build it yourself at no cost, or leverage one of their award-winning designers to do the heavy lifting and create a website for you.

Do It Yourself

NO setup fee + Free 20-min consultation.


Pick a theme & customize
Start with one of our hand-crafted themes built by award-winning designers that you can easily personalize to match your unique brand.

Seamlessly add content
Craft your content directly from within your website using our all-new inline editor.

Review & Publish
Publish to your own domains in one click while your website is archived automatically for you.

Let Us Do the Work

$500 one-time setup fee.


Consultation
Talk with one of our expert designers to determine your business goals and objectives to outline your website needs.

Design & Review
After recieving an initial website design, you will have two additional rounds of design and review.

Launch & Training
We will handle launching your new website and training you or your team on how to manage your content and make future updates.

Additional Services

Twenty Over Ten offers a variety of additional services to help advisors create a strong brand, an engagin website,  and powerful social media presence. This include various copywriting services, social media services, and logo design.

Learn More


compare-fmg-logo

What To Know (What’s Unique)

FMG Suites is perhaps the largest player currently in the market. They offer a suite of tools for online marketing (including email and video), but this of course can be pricey (upwards of $200/mo in addition to the setup fees). They come equipped with preloaded content, which can be a benefit for some advisors, but beware that content farming is bad for SEO and that content is available to all other advisors on the platform. Advisors have the ability to customize their site (at least to a minimal degree) but it comes with a price. Prepare to pay a big fee for something custom.

Monthly Price & What’s Included

$69 /month

The Website Suite – Manually send, post, and manage your digital marketing efforts on your schedule (Do-It-Yourself).

What’s Included:

  • Responsive templates
  • Compliance Archiving
  • Blogging
  • Support

$159 /month

The Essential Suite – We set up your digital marketing to automatically run strategic campaigns that target your prospects and clients.

What’s Included:

  • Automated Marketing Campaigns
  • Responsive templates
  • Compliance Archiving
  • Support

$209 /month

The Complete Suite – Take your digital marketing to the highest level by adding niche campaigns and cutting-edge marketing tools.

What’s Included

  • Mobile App
  • Presentations
  • Niche Campaigns
  • Automated Marketing Campaigns
  • Responsive templates
  • Compliance Archiving
  • Support

Getting Setup

Classic: No setup fee

Choose from 6 themes. No design customizations.

Concierge: $900 setup fee

Work with a Website Specialist to customize your homepage.

Exclusive: $1,950 setup fee

Access 18 limited themes and work with a FMG Success Coordinator.

Additional Services

FMG Suite offers a variety of copywriting services to help advisors develop copy for their website. There are also a bundle of additional non-website related services available as well, such as presentations.

Learn More


compare-aw-logo

What to Know (What’s Unique)

As the oldest player in the market, Advisor Websites serves a broad range of financial advisors. They recently launched a DIY version (titled AWForce) for advisors looking to build a website on their own (this comes with the low monthly fee of $35).

Various packages come with various levels of support (larger packages give advisors up to 15 ticket submissions per month), in addition to more templates (although it’s unclear of the price associated with customizing those templates to differentiate from other advisors). All Advisor Websites websites come with preloaded content, which can be a benefit for some advisors, but beware that content farming is bad for SEO and that content is available to all other advisors on the platform.

Learn more

Monthly Price & What’s Included

$35 /month

StartUp

What’s Included:

  • Unlimited pages
  • Responsive templates
  • Compliance Archiving
  • Forms
  • Analytics
  • Support: Access to knowledge base Articles

$95 /month

StartUpPLUS

What’s Included:

  • Unlimited pages
  • Responsive templates
  • Compliance Archiving
  • Forms
  • Analytics
  • Support: Up to 5 monthly ticket submIssions, email support,  and access to knowledge base Articles

$155 /month

Franchise

What’s Included:

  • Access to a designer (on-boarding coach)
  • Unlimited pages
  • Responsive templates
  • Compliance Archiving
  • Forms
  • Analytics
  • Support: Up to 15 monthly ticket submssions, email support,  and access to knowledge base Articles

Getting Setup

StartUP: No onboarding fees

Users create sites by themselves

StartUpPLUS: $600 onboarding fee

Everything you need to grow your business

Franchise: $1,500 onboarding fee

All-in-one digital solution

Additional Services

Advisor Websites offers a wide range of services including infrgraphic design, copywriting, logo design, and social media.

Learn more


compare-launchpad-logoAdvisor Launchpad

What to Know (What’s Unique)

Advisor Launchpad is a Smarsh company (Smarsh is primarily known for the compliance archiving of emails and social media). Their website extension offers some standard website packages. The more costly packages offer some basic functionality, such as blogging, which is necessary for many advisors who are trying to connect with potential clients and create dynamic content. So be aware that the basic Atlas package might not include some of the basic features other platforms offer.

Monthly Price & What’s Included

$59 /month

Atlas – Get a beautiful, mobile-responsive website you can easily edit and update on your own.

What’s Included:

  • Basic Themes
  • Content Library

$99 /month

Delta – Personalize your website further with more design options, blogging, and content sharing.

What’s Included:

  • Premiere Themes
  • Content Library
  • Blog Platform
  • Email and Social Sharing

$149 /month

Titan – Work with a designer to build a one-of-a-kind website that’s tailored to your preferences.

What’s Included:

  • Mix & Match Themes
  • Full Content Library
  • Blog Platform
  • Email and Social Sharing
  • Local Search

Getting Setup

Atlas: $300 setup fee

Standard setup service

Delta: $1,000 setup fee

Setup with a Web Design Specialist

Titan: $3,000 setup fee

Setup with a Web Design Team

Additional Services

Advisor Launchpad offers design copywriting services, SEO, and PPC advertising.

Learn more


Interested in getting started
with Twenty Over Ten but locked into a contract
with your current provider?

No problem! With our new launch, free SSL certificates, expanded SEO tools, and the most comprehensive blogging tool for financial advisors we want you to have all of our new features at your disposal right now.

We will waive our monthly subscription fee
for the remainder of your contract (or through January 2018)
*

Get Started

*proof of contract required and any setup fees still apply